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In an engrossing anecdotal format, historian and bestselling author Alan Axelrod turns to the dark side of audacious decision-making—and explores history's most tragic errors, the people who made them, and why they happened.
While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions—but whose plans went disastrously wrong. The 35 compelling stories include the sailing of the "unsinkable" Titanic; Edward Bernays's 1929 campaign to recruit women smokers; Neville Chamberlain's appeasement of the Nazis; Ken Lay's deception with Enron; and even the choice to create a "New Coke" and fix what wasn't broke. These are cautionary tales that any decision-maker can learn from—albeit with exquisite twists ranging from acerbic to horrific.
Kindle Book
- Release date: November 22, 2022
OverDrive Read
- ISBN: 9781402798825
- Release date: November 22, 2022
EPUB ebook
- ISBN: 9781402798825
- File size: 761 KB
- Release date: November 22, 2022
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Kindle Book
OverDrive Read
EPUB ebook
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English